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This model of the circular economy runs through the entire sustainability strategy of the Lenzing Group. It is based on the "3-P" cornerstones: People - Planet - Profit. Operational core elements in their implementation are sustainable timber procurement and responsible use of water. In the biorefineries of the Lenzing Group, the raw material wood is completely converted into valuable industrial raw materials and bioenergy. Largely closed chemical circuits ensure environmentally friendly production of LenzingTM fibers. In the production of TENCEL® fibres, more than 99 percent of the solvent used is recovered. Other key elements of the sustainability strategy applied by Lenzing are the decarbonisation of production in the sense of improved climate protection and the promotion of https://uberant.com/article/713536-how-to-wash-white-laundry-normally/ sustainable innovations in order to replace resource-intensive and environmentally harmful products. Maintaining the necessary innovative strength is also a central element of the group's sCore TEN strategy. This is complemented by close cooperation with the value chain in order to jointly develop and implement systemic solutions. "We therefore work closely with multi-stakeholder initiatives and actively support a number of NGOs dedicated to promoting the idea of sustainability," says Robert van de Kerkhof, Chief Commercial Officer of the Lenzing Group. "In this sense, we pursue a long-term policy of transparency and mutual trust with all our stakeholders." Circular economy model and net benefit concept as key elements As a new internal metric, Lenzing is now introducing the "Net Benefit" principle. It allows an objective evaluation of products. The principle measures whether the products bring added value to the environment and society and to Lenzing's partners. In this respect, this added value must be significantly higher than that of other alternatives available on the market. Examples of Lenzing's Net Benefit products are TENCEL® fibers, modal COLOR® fibers or the new Refibra™ fiber made from recycled cotton cutting waste. Canopy Project As part of the Canopy project, Earth Day Network works with various organizations around the world to use tree planting to strengthen local communities. The distribution of seedlings and seeds, urban forest management, agricultural and forestry training for tree care encourages people in rural and urban areas to maintain, maintain and restore the trees in their environment. Millions of trees on six continents have already been planted in this way. The United Nations estimates that every dollar for afforestation brings an additional USD 2.50 in income and benefits.
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